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Title:
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Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States |
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Author:
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Griffin, Tom; Mc Arthur, David; Yamaki, Toshio; Hidalgo Campos, Pedro
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Abstract:
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This study explores the relative importance of selected criteria in evaluating ad agency performance and the role wich agencies play in providing marketing communication services of both a within-country and among-country nature. |
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Description:
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Este Documento es producto del trabajo de Académicos del Departamento de Administración |
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URI:
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http://www.captura.uchile.cl/handle/2250/2058
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Date:
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2005-03-16 |